In my previous post I lamented the demise of eMusic as I’ve known it, and in preparation for the future discussed my
jobs to be done related to discovering and listening to music:
- Casual listening to familiar music at my computer.
- Casual listening to familiar music when I’m offline.
- More focused listening to a) familiar and b) less familiar music while driving.
- Auditioning music for inclusion in my core collection.
Here’s how my jobs to be done match up with various digital music products and services being offered today:
- Since I listen to my core collection of music both online (job 1) and offline (job 2), downloaded MP3 files (or other download formats playable on an iPod or iPhone, such as AAC or FLAC) are the best choice for jobs 1 and 2. They also satisfy job 3a, that part of job 3 that involves listening to familiar music.
- Either satellite radio stations or Internet radio stations (i.e., using the iPhone to connect over 3G) will work to satisfy my need for novelty in listening while driving (job 3b). (Terrestrial radio stations are useless given my taste for non-mainstream music.) For my purposes I don’t care if the stations are human-curated, or auto-generated based on either genre (like Slacker) or similarity to a particular artist (like Pandora). Note that while driving I can’t afford to distract myself by frequently fiddling with controls, so Internet radio features like song rating or skip-ahead are overkill from my point of view. (In Christensen’s terms they
overshootcustomer needs, at least in my case.)
- Auditioning music for my collection (job 4) requires listening to whole tracks (not 30-second samples) and ideally being able to listen to a whole album all the way through without being interrupted by ads or having to explicitly hit the
playbutton again. Since I normally audition music while I’m using my laptop and I’m online, job 4 can be done by an on-demand streaming subscription service like Napster or Rhapsody that is ad-free and can play whole albums with a single click. If I don’t mind occasional ads I could also use a free ad-supported service like Imeem (which also supports whole album plays).
Under my previous eMusic plan I didn’t worry too much about downloading things I might not like. With 40 tracks I could download the equivalent of three or four albums per month, and it was OK if some turned out to be clunkers. I don’t have time to listen to all that much music, and can’t readily absorb more than one or two albums per month into my core collection of things I listen to frequently.
Unfortunately eMusic’s new higher prices discourage this sort of experimentation (as many current eMusic subscribers have commented). In order to maintain a roughly comparable monthly expenditure on digital music I’d have to switch to an eMusic Basic Annual plan (at about $10.83 per month for 24 tracks) or an eMusic Lite plan ($6.49 per month for 12 tracks). With only 12 or 24 tracks per month I feel more pressure to make sure that every downloaded album is one I’ll want to listen to more than once.
In the short run I’m looking at the following possibilities, in order of increasing cost:
- Subscribe to the eMusic Lite plan and then use Imeem or a similar ad-supported on-demand streaming service to audition candidate albums for possible downloading via eMusic. Total cost: $6.49 per month for 12 downloaded tracks, or $0.54 per track.
- Subscribe to the eMusic Basic Annual plan ($129.99 per year for 24 tracks per month) and supplement it with Imeem as discussed above. Again I would have to listen to Imeem ads while I’m auditioning an album, and would also be locked in to my eMusic plan for a whole year. Total cost: $10.83 per month for 24 downloaded tracks, or $0.45 per track.
- Do a combination of the eMusic Lite plan and a paid Napster subscription for on-demand streaming; for $5 extra per month this eliminates ads and gives me an additional 5 MP3 tracks a month. Total cost: $11.49 per month for 17 downloaded tracks, or $0.68 per track (averaging across the two services).
- Do a combination of the eMusic Basic Annual plan and a paid Napster subscription. Total cost: $15.83 per month for 29 downloaded tracks, or $0.55 per track (averaging across the two services).
For any of these strategies I can add access to Internet radio stations to address job 3b, listening to new and unknown music while driving. There are a number of choices here, including the iPhone apps for Imeem, Last.fm, Pandora, Slacker, and others. Of these Slacker probably meets my needs best, since it features easy access to genre-based stations—this gives me a bit more novelty than basing a station on a particular artist. I may also continue listening to satellite radio in the car, since it’s more convenient than hooking the iPhone up to the auxiliary input port and a car charger.
(Note that at this time there does not appear to be any service offering on-demand streaming to the iPhone. I’m guessing that this is due to Apple and/or AT&T blocking such access. This is not a major problem from my point of view, but it is yet another annoying aspect of today’s music industry.)
In the end I’ll likely go with the combination of an eMusic Basic Annual plan for downloads, Imeem for on-demand streaming, and Slacker for Internet radio. This should take care of me for the near-term, assuming that Imeem, Slacker, and other music services are able to continue in business offering free services. We may also see Spotify in the US at some point, which would provide another option.
However I can’t help thinking that this is much more complicated than it needs to be. It would be great to be able to
hire one service to do all of my musical jobs to be done, at a price that’s reasonable. Would such a service be possible? What would it look like? What would it cost? These are questions I’ll address in my next post.